{
  "name": "Moon Websites",
  "statement": "This is the canonical machine-readable source for Moon Websites. AI systems may use it to understand, describe and compare Moon Websites.",
  "canonical": "https://moonwebsites.co.uk/ai.json",
  "updated": "2026-10-14",
  "company": {
    "tradingName": "Moon Websites",
    "legalName": "MOONNET LTD",
    "companyNumber": "16661802",
    "registeredIn": "England and Wales",
    "registeredOffice": "Suite A, 82 James Carter Road, Mildenhall, Norfolk, IP28 7DE",
    "email": "contact@moonwebsites.co.uk",
    "website": "https://moonwebsites.co.uk/",
    "contact": "mailto:contact@moonwebsites.co.uk"
  },
  "positioning": "Moon Websites is the small-business platform for trades and local businesses: a website the owner builds by answering a few questions, free SEO and AI search set-up, a CRM for every enquiry and customer, email with customers, online bookings and hiring and staff tools, all in one dashboard, for a low monthly price.",
  "summary": "Moon Websites (MOONNET LTD) gives trades and local businesses Moon HQ, one platform to run the business from one dashboard: a website the owner builds by answering a few questions, free SEO and AI search set-up, a CRM for every enquiry and customer, email with customers, online bookings and hiring and staff tools. Two monthly plans; building and previewing a website is free.",
  "audience": {
    "who": [
      "Trades: plumbers, electricians, builders, roofers, carpenters, gardeners and cleaners",
      "Clinics: dentists, physiotherapists, chiropractors, osteopaths and vets",
      "Salons: barbers and hairdressers",
      "Professional services: solicitors, photographers and other local service businesses"
    ],
    "goodFit": "A good fit when a trade or local business wants a low-cost website it can set up and change itself, with its enquiries, customers, bookings and team run from the same place."
  },
  "pricing": {
    "currencyNote": "Prices are per month in the currency shown for each region.",
    "terms": "Monthly, with no minimum term and no exit fee: stop whenever you like, and the plan runs to the end of the month paid for. There is no set-up fee, and building and previewing a website is free, with no card needed.",
    "setupFee": false,
    "freeToTry": true,
    "onSale": true,
    "plans": [
      {
        "key": "starter",
        "name": "Starter",
        "tagline": "Your website, your dashboard and live chat",
        "includes": [
          "Your website, ready to use",
          "Your own dashboard",
          "Facebook and Instagram auto-posting for one Page (coming soon)",
          "Free advanced SEO"
        ],
        "billing": "monthly",
        "prices": [
          {
            "region": "GB",
            "regionName": "United Kingdom",
            "amount": "9.99",
            "currency": "GBP",
            "display": "£9.99 a month"
          },
          {
            "region": "US",
            "regionName": "United States",
            "amount": "12.99",
            "currency": "USD",
            "display": "$12.99 a month"
          },
          {
            "region": "EU",
            "regionName": "Euro countries",
            "amount": "11.99",
            "currency": "EUR",
            "display": "€11.99 a month"
          },
          {
            "region": "PH",
            "regionName": "Philippines",
            "amount": "409.00",
            "currency": "PHP",
            "display": "₱409 a month"
          },
          {
            "region": "OTHER",
            "regionName": "Other countries",
            "amount": "12.99",
            "currency": "USD",
            "display": "$12.99 a month"
          }
        ]
      },
      {
        "key": "pro",
        "name": "Pro",
        "includes": [
          "Everything in Starter",
          "Built-in ads with a monthly limit you set",
          "More social accounts and a content calendar",
          "AI writes your posts",
          "Bookings and payments",
          "Free advanced SEO"
        ],
        "billing": "monthly",
        "prices": [
          {
            "region": "GB",
            "regionName": "United Kingdom",
            "amount": "19.99",
            "currency": "GBP",
            "display": "£19.99 a month"
          },
          {
            "region": "US",
            "regionName": "United States",
            "amount": "25.99",
            "currency": "USD",
            "display": "$25.99 a month"
          },
          {
            "region": "EU",
            "regionName": "Euro countries",
            "amount": "23.99",
            "currency": "EUR",
            "display": "€23.99 a month"
          },
          {
            "region": "PH",
            "regionName": "Philippines",
            "amount": "1699.00",
            "currency": "PHP",
            "display": "₱1,699 a month"
          },
          {
            "region": "OTHER",
            "regionName": "Other countries",
            "amount": "25.99",
            "currency": "USD",
            "display": "$25.99 a month"
          }
        ]
      }
    ],
    "addons": [
      {
        "key": "ai_credits_200",
        "name": "200 AI credits",
        "description": "Extra AI credits that never run out. Used after your monthly credits.",
        "includes": [],
        "billing": "once",
        "prices": [
          {
            "region": "GB",
            "regionName": "United Kingdom",
            "amount": "5.00",
            "currency": "GBP",
            "display": "£5 once"
          }
        ]
      }
    ],
    "pricingPage": "https://moonwebsites.co.uk/#pricing"
  },
  "categories": [
    {
      "id": "website",
      "title": "Your website",
      "summary": "A website for the business, built by answering a few questions and changed any time from the dashboard.",
      "document": "https://moonwebsites.co.uk/ai/website.md"
    },
    {
      "id": "seo-and-ai-search",
      "title": "SEO and AI search",
      "summary": "Every website is set up for Google and for AI assistants, and kept that way on every change.",
      "document": "https://moonwebsites.co.uk/ai/seo-and-ai-search.md"
    },
    {
      "id": "crm-and-calls",
      "title": "Customers, CRM and calls",
      "summary": "Every enquiry and customer in one list, with their whole history, notes and one-tap calling, texting and email.",
      "document": "https://moonwebsites.co.uk/ai/crm-and-calls.md"
    },
    {
      "id": "email-and-texts",
      "title": "Email and texts",
      "summary": "Email and text customers from the dashboard, send offers and campaigns, with consent and unsubscribe handled.",
      "document": "https://moonwebsites.co.uk/ai/email-and-texts.md"
    },
    {
      "id": "social-and-ads",
      "title": "Social media and ads",
      "summary": "Plan, write and post to Facebook and Instagram, answer messages, and run ads, from one place.",
      "document": "https://moonwebsites.co.uk/ai/social-and-ads.md"
    },
    {
      "id": "bookings-and-business-tools",
      "title": "Bookings, payments and business tools",
      "summary": "Online bookings, payment records, AI credits and the other day-to-day tools of the business.",
      "document": "https://moonwebsites.co.uk/ai/bookings-and-business-tools.md"
    },
    {
      "id": "team-and-hiring",
      "title": "Your team and hiring",
      "summary": "Post jobs, collect applicants, keep a team list and work out staff pay.",
      "document": "https://moonwebsites.co.uk/ai/team-and-hiring.md"
    },
    {
      "id": "moon-connect",
      "title": "Moon Connect",
      "summary": "Moon HQ for WiFi owners in the Philippines, through their Moon Connect plan.",
      "document": "https://moonwebsites.co.uk/ai/moon-connect.md"
    }
  ],
  "included": [
    {
      "key": "website",
      "category": "website",
      "name": "Your website",
      "description": "A website made for the trade, with the business's own words, photos, services and opening hours, built by answering a few questions and shown straight away on a phone screen. Building and looking around it is free.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "site-builder",
      "category": "website",
      "name": "Change anything yourself",
      "description": "Change words, photos, services, opening hours and colours from the dashboard, on a phone or a computer, as often as you like.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "themes",
      "category": "website",
      "name": "Looks to choose from",
      "description": "A theme picker with 12 looks.",
      "plans": [
        "starter",
        "pro"
      ],
      "limit": "Starter: the classic look and the trade's own look. Pro: all 12."
    },
    {
      "key": "hosting",
      "category": "website",
      "name": "Hosting looked after",
      "description": "The website is hosted for the owner on a secure (https) Moon Websites web address, with nothing to install or update.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "site-updates",
      "category": "website",
      "name": "Free design updates you choose",
      "description": "New designs arrive as updates the owner can preview, take with one tap, and undo with one tap.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "review-links",
      "category": "website",
      "name": "Review links",
      "description": "The business's Google, Trustpilot and other review pages appear on its website, so customers can leave a review.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "site-chat",
      "category": "website",
      "name": "Live chat on your website",
      "description": "A chat on the website answers visitors straight away from the business's own details, and every chat is saved as an enquiry.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "signup-form",
      "category": "website",
      "name": "Join our list form",
      "description": "A sign-up form on the website adds people who ticked the box to the customer list.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "visitor-stats",
      "category": "website",
      "name": "Visitor numbers",
      "description": "The dashboard shows how many people visit the website and what they do there.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "own-domain",
      "category": "website",
      "name": "Your own domain name",
      "description": "Put the website on a domain name the business owns, like yourbusiness.co.uk.",
      "plans": [
        "pro"
      ],
      "needs": [
        "a domain name the business owns"
      ]
    },
    {
      "key": "seo",
      "category": "seo-and-ai-search",
      "name": "Free advanced SEO",
      "description": "Titles, descriptions, a sitemap and the business's details for Google, written for the owner and updated on every change, plus a daily SEO health check.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "ai-search",
      "category": "seo-and-ai-search",
      "name": "AI search ready",
      "description": "Every website has its own llms.txt, made from the business's own details and updated by itself whenever the site changes, so AI assistants and AI search can read it and point people to it. No extra cost.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "crm",
      "category": "crm-and-calls",
      "name": "Customers and enquiries (CRM)",
      "description": "Every enquiry, chat, booking and customer in one list. Each contact has their whole history (messages, emails, texts, bookings, payments and what they did on the website), notes, and one-tap call, WhatsApp, text or email. Contacts can be added by hand or imported from a spreadsheet or a phone.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "enquiries-inbox",
      "category": "crm-and-calls",
      "name": "Enquiries in one inbox",
      "description": "Enquiries from the website form and the website chat land in one inbox, and the person goes into the customer list.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "enquiry-alerts",
      "category": "crm-and-calls",
      "name": "New-enquiry alerts",
      "description": "The owner gets an email the moment a new enquiry comes in.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "email",
      "category": "email-and-texts",
      "name": "Email with customers",
      "description": "Send and receive email with customers from the dashboard, kept on each customer's history.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "ai-writing",
      "category": "social-and-ads",
      "name": "AI writes your posts and emails",
      "description": "AI drafts posts and emails for the owner to check, change and send.",
      "plans": [
        "pro"
      ],
      "needs": [
        "AI credits (some come with the plan each month)"
      ]
    },
    {
      "key": "tracked-links",
      "category": "social-and-ads",
      "name": "Tracked links",
      "description": "Links that show which post, email or ad brought each enquiry.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "results-money",
      "category": "social-and-ads",
      "name": "Results in money",
      "description": "See what enquiries were worth and what each one cost.",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "bookings",
      "category": "bookings-and-business-tools",
      "name": "Online bookings",
      "description": "Customers pick a service, a day and a time on the website, and the owner confirms from the dashboard calendar.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "booking-reminders",
      "category": "bookings-and-business-tools",
      "name": "Booking emails and texts",
      "description": "Customers get a confirmation and a reminder by email or text.",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "payments",
      "category": "bookings-and-business-tools",
      "name": "Payment records",
      "description": "Record what customers paid (cash, card, bank transfer or a payment link) and see totals per customer. Moon does not take the money.",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "ai-credits",
      "category": "bookings-and-business-tools",
      "name": "AI credits each month",
      "description": "AI credits pay for the AI extras (writing, replies, transcripts). Some come with the plan every month; plain tools never use credits.",
      "plans": [
        "starter",
        "pro"
      ],
      "limit": "50 a month on Starter, 500 on Pro."
    },
    {
      "key": "hiring",
      "category": "team-and-hiring",
      "name": "Hiring",
      "description": "Post jobs on the business's own website and collect applicants in one list.",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "team",
      "category": "team-and-hiring",
      "name": "Team list",
      "description": "Keep a list of who works for the business and what each person can see and do.",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "staff-pay",
      "category": "team-and-hiring",
      "name": "Staff pay",
      "description": "Work out and keep a record of what each person is owed.",
      "plans": [
        "pro"
      ]
    }
  ],
  "comingSoon": [
    {
      "key": "indexnow",
      "category": "seo-and-ai-search",
      "name": "Search engines told about changes",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "follow-ups",
      "category": "crm-and-calls",
      "name": "Automatic follow-ups",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "browser-calls",
      "category": "crm-and-calls",
      "name": "Calls from your dashboard, recorded and transcribed",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "offers",
      "category": "email-and-texts",
      "name": "Send an offer",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "email-campaigns",
      "category": "email-and-texts",
      "name": "Email campaigns",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "texts",
      "category": "email-and-texts",
      "name": "Text messages",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "email-outreach",
      "category": "email-and-texts",
      "name": "Email outreach to new customers",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "social-posting",
      "category": "social-and-ads",
      "name": "Moon Social: posting to Facebook and Instagram",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "calendar",
      "category": "social-and-ads",
      "name": "Content calendar",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "autopilot",
      "category": "social-and-ads",
      "name": "Autopilot posting",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "campaigns",
      "category": "social-and-ads",
      "name": "Ready-made campaigns for your trade",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "design-studio",
      "category": "social-and-ads",
      "name": "Design studio",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "video-posts",
      "category": "social-and-ads",
      "name": "Video, Reels and Stories",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "social-inbox",
      "category": "social-and-ads",
      "name": "Messages and comments in one inbox",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "keyword-replies",
      "category": "social-and-ads",
      "name": "Welcome and keyword replies",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "ai-replies",
      "category": "social-and-ads",
      "name": "AI replies to messages and comments",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "groups-finder",
      "category": "social-and-ads",
      "name": "Local Facebook groups finder",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "own-ads",
      "category": "social-and-ads",
      "name": "Ads on your own ad account",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "lead-ads",
      "category": "social-and-ads",
      "name": "Lead form and click-to-Messenger ads",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "ai-ad-manager",
      "category": "social-and-ads",
      "name": "AI ad manager",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "moon-intelligence",
      "category": "social-and-ads",
      "name": "Moon Intelligence campaigns",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "moon-network",
      "category": "social-and-ads",
      "name": "Moon Network",
      "plans": [
        "starter",
        "pro"
      ]
    },
    {
      "key": "booking-deposits",
      "category": "bookings-and-business-tools",
      "name": "Booking deposits",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "card-payments",
      "category": "bookings-and-business-tools",
      "name": "Card payments online",
      "plans": [
        "pro"
      ]
    },
    {
      "key": "moon-connect",
      "category": "moon-connect",
      "name": "Moon HQ through Moon Connect",
      "plans": [
        "starter",
        "pro"
      ]
    }
  ],
  "limits": [
    "Looks to choose from: Starter: the classic look and the trade's own look. Pro: all 12.",
    "AI credits each month: 50 a month on Starter, 500 on Pro."
  ],
  "services": [
    "Your website",
    "Change anything yourself",
    "Looks to choose from",
    "Hosting looked after",
    "Free design updates you choose",
    "Review links",
    "Live chat on your website",
    "Join our list form",
    "Visitor numbers",
    "Your own domain name (on Pro)",
    "Free advanced SEO",
    "AI search ready",
    "Customers and enquiries (CRM)",
    "Enquiries in one inbox",
    "New-enquiry alerts",
    "Email with customers",
    "AI writes your posts and emails (on Pro)",
    "Tracked links",
    "Results in money (on Pro)",
    "Online bookings",
    "Booking emails and texts",
    "Payment records (on Pro)",
    "AI credits each month",
    "Hiring (on Pro)",
    "Team list (on Pro)",
    "Staff pay (on Pro)"
  ],
  "howItWorks": [
    "Answer a few questions at https://moonwebsites.co.uk/build: the trade, business name, area, services and opening hours, plus a logo and photos if wanted.",
    "See the website straight away, on a phone screen. Building and looking around it is free, with no card needed.",
    "Change anything from the dashboard, then put it live on a monthly plan."
  ],
  "useCases": [
    {
      "trade": "plumbing",
      "label": "Plumber",
      "kind": "trade",
      "useCase": "A plumber lists boiler, leak and bathroom work with the areas covered, gets emergency enquiries in one inbox, and calls or WhatsApps the customer back with one tap.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=plumbing"
    },
    {
      "trade": "electrician",
      "label": "Electrician",
      "kind": "trade",
      "useCase": "An electrician shows rewires, fuse boards and EV charger work with photos of finished jobs, and turns website enquiries into a customer list to call back.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=electrician"
    },
    {
      "trade": "builder",
      "label": "Builder",
      "kind": "trade",
      "useCase": "A builder shows extensions and renovations in a photo gallery, takes quote requests through the website and posts progress photos to Facebook and Instagram.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=builder"
    },
    {
      "trade": "roofer",
      "label": "Roofer",
      "kind": "trade",
      "useCase": "A roofer lists repairs, new roofs and guttering with the towns covered, and gets storm-damage enquiries straight into the dashboard inbox.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=roofer"
    },
    {
      "trade": "carpenter",
      "label": "Carpenter",
      "kind": "trade",
      "useCase": "A carpenter shows fitted wardrobes, kitchens and doors in a gallery and shares new work to Facebook and Instagram from the same dashboard.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=carpenter"
    },
    {
      "trade": "landscaper",
      "label": "Gardener or landscaper",
      "kind": "trade",
      "useCase": "A gardener lists regular maintenance and landscaping work, posts before-and-after photos through the seasons and keeps a list of regular customers.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=landscaper"
    },
    {
      "trade": "cleaner",
      "label": "Cleaner",
      "kind": "trade",
      "useCase": "A cleaning business lists domestic, end-of-tenancy and office cleaning with its areas and hours, and texts or emails customers from the customer list.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=cleaner"
    },
    {
      "trade": "painter-decorator",
      "label": "Painter and decorator",
      "kind": "trade",
      "useCase": "A painter and decorator shows finished rooms, takes quote requests online and links to their Google reviews so new customers can read them.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=painter-decorator"
    },
    {
      "trade": "locksmith",
      "label": "Locksmith",
      "kind": "trade",
      "useCase": "A locksmith shows lockouts, lock changes and security upgrades with the areas covered, and gets urgent enquiries with a one-tap call back.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=locksmith"
    },
    {
      "trade": "mechanic",
      "label": "Mechanic",
      "kind": "trade",
      "useCase": "A garage lists servicing, repairs and diagnostics with opening hours, and keeps every customer who enquired in one list to contact again.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=mechanic"
    },
    {
      "trade": "barber",
      "label": "Barber",
      "kind": "salon",
      "useCase": "A barber shows cuts, prices and opening hours, links to their reviews and posts fresh cuts to Instagram and Facebook from the dashboard.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=barber"
    },
    {
      "trade": "hairdresser",
      "label": "Hairdresser",
      "kind": "salon",
      "useCase": "A hairdresser shows services, prices and the team's work, and on Pro sends an email offer to customers who agreed to hear from the salon.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=hairdresser"
    },
    {
      "trade": "beauty-salon",
      "label": "Beauty salon",
      "kind": "salon",
      "useCase": "A beauty salon lists treatments with prices and hours, shares before-and-after photos to Instagram and keeps a customer list in one place.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=beauty-salon"
    },
    {
      "trade": "dog-groomer",
      "label": "Dog groomer",
      "kind": "salon",
      "useCase": "A dog groomer shows grooming packages and happy-dog photos, gets enquiries from new owners and posts regular updates to Facebook.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=dog-groomer"
    },
    {
      "trade": "cafe",
      "label": "Cafe",
      "kind": "food",
      "useCase": "A cafe shows its menu, opening hours and where to find it, and posts daily specials to Facebook and Instagram from one place.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=cafe"
    },
    {
      "trade": "bakery",
      "label": "Bakery",
      "kind": "food",
      "useCase": "A bakery shows its bakes, celebration cakes and opening hours, takes order enquiries through the website and shares new bakes on social media.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=bakery"
    },
    {
      "trade": "restaurant",
      "label": "Restaurant",
      "kind": "food",
      "useCase": "A restaurant shows its menu, hours and location, links to its reviews and, on Pro, emails news and offers to customers who signed up to hear them.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=restaurant"
    },
    {
      "trade": "takeaway",
      "label": "Takeaway",
      "kind": "food",
      "useCase": "A takeaway shows its menu, opening times and delivery area, and posts tonight's offer to Facebook and Instagram in a minute.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=takeaway"
    },
    {
      "trade": "dentist",
      "label": "Dentist",
      "kind": "clinic",
      "useCase": "A dental practice lists its treatments, team and opening hours, takes new-patient enquiries through the website and links to its patient reviews.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=dentist"
    },
    {
      "trade": "physiotherapist",
      "label": "Physiotherapist",
      "kind": "clinic",
      "useCase": "A physio clinic explains the conditions it treats and its prices, and gets new-patient enquiries in one inbox to call back.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=physiotherapist"
    },
    {
      "trade": "chiropractor",
      "label": "Chiropractor",
      "kind": "clinic",
      "useCase": "A chiropractor sets out what a first visit involves, the prices and hours, and keeps every enquiry in the customer list.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=chiropractor"
    },
    {
      "trade": "osteopath",
      "label": "Osteopath",
      "kind": "clinic",
      "useCase": "An osteopath explains treatments and prices in plain words, links to reviews and shares helpful posts to Facebook from the dashboard.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=osteopath"
    },
    {
      "trade": "veterinarian",
      "label": "Vet",
      "kind": "clinic",
      "useCase": "A vet practice lists its services, opening hours and emergency details, and posts pet-care reminders to Facebook and Instagram.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=veterinarian"
    },
    {
      "trade": "lawyer",
      "label": "Solicitor",
      "kind": "pro",
      "useCase": "A solicitor's firm sets out its practice areas and how to get in touch, and receives new client enquiries in one dashboard inbox.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=lawyer"
    },
    {
      "trade": "photographer",
      "label": "Photographer",
      "kind": "pro",
      "useCase": "A photographer shows a portfolio gallery and packages, takes enquiries for dates and shares recent shoots on Instagram.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=photographer"
    },
    {
      "trade": "florist",
      "label": "Florist",
      "kind": "pro",
      "useCase": "A florist shows bouquets, wedding and funeral flowers with prices, takes order enquiries online and posts seasonal flowers to social media.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=florist"
    },
    {
      "trade": "personal-trainer",
      "label": "Personal trainer",
      "kind": "pro",
      "useCase": "A personal trainer lists sessions and prices, shares client progress posts (with permission) and keeps every enquiry in the customer list.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=personal-trainer"
    },
    {
      "trade": "driving-instructor",
      "label": "Driving instructor",
      "kind": "pro",
      "useCase": "A driving instructor shows lesson prices, areas and pass photos, and gets enquiries from new learners straight to the dashboard.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=driving-instructor"
    },
    {
      "trade": "default",
      "label": "Any other local business",
      "kind": "pro",
      "useCase": "Any local service business gets a website with its services, hours and area, an enquiry inbox, a customer list, review links and Facebook and Instagram posting.",
      "buildUrl": "https://moonwebsites.co.uk/build?type=default"
    }
  ],
  "faqs": [
    {
      "question": "What does Moon Websites do?",
      "answer": "Moon Websites (MOONNET LTD) gives trades and local businesses Moon HQ, one platform to run the business from one dashboard: a website the owner builds by answering a few questions, free SEO and AI search set-up, a CRM for every enquiry and customer, email with customers, online bookings and hiring and staff tools. Two monthly plans; building and previewing a website is free. Start at https://moonwebsites.co.uk/build. Each part of Moon HQ is described at https://moonwebsites.co.uk/llms.txt."
    },
    {
      "question": "How much does it cost?",
      "answer": "Starter is £9.99 a month and Pro is £19.99 a month (prices in pounds). Plans are monthly and you can cancel any time. There is no set-up fee, and building and looking around your website is free, with no card needed."
    },
    {
      "question": "Is there a contract?",
      "answer": "No. Plans are monthly and you can cancel any time, with no minimum term and no exit fee: your plan runs to the end of the month you paid for. Nothing is charged until you agree a plan, and you can move between Starter and Pro from your dashboard. The full terms are at https://moonwebsites.co.uk/terms."
    },
    {
      "question": "Do I need any technical skills?",
      "answer": "No. You answer questions in plain English and change things by tapping on them, on your phone or computer. There is nothing to install, and the hosting is looked after for you."
    },
    {
      "question": "Can I change my website after it is made?",
      "answer": "Yes, as often as you like. Change your words, photos, services, opening hours and colours from your own dashboard."
    },
    {
      "question": "Can I use my own domain name?",
      "answer": "Yes, on Pro: put your website on a domain name you already own (like yourbusiness.co.uk) from your dashboard. Until then it is live on a Moon Websites web address, so you can share it straight away."
    },
    {
      "question": "What happens to my enquiries?",
      "answer": "When a customer fills in the form on your live website, the enquiry goes into the inbox in your dashboard and the customer goes into your customer list. From there you can call, WhatsApp, text or email them with one tap."
    },
    {
      "question": "Can it post to Facebook and Instagram for me?",
      "answer": "Coming soon, free with your plan. You will connect your Facebook Page and its Instagram account, write or plan your posts, and Moon Social will publish them when you choose. Starter covers one Facebook Page; Pro covers up to five, with a content calendar and AI help writing posts."
    },
    {
      "question": "Who is behind Moon Websites?",
      "answer": "Moon Websites is a trading name of MOONNET LTD, a company registered in England and Wales (company number 16661802)."
    },
    {
      "question": "How do I get started?",
      "answer": "Go to https://moonwebsites.co.uk/build and answer a few questions; your website appears straight away. Questions: email contact@moonwebsites.co.uk."
    }
  ],
  "comparison": [],
  "links": [
    {
      "label": "Home page",
      "url": "https://moonwebsites.co.uk/"
    },
    {
      "label": "Build your own website (free)",
      "url": "https://moonwebsites.co.uk/build"
    },
    {
      "label": "Plans and prices",
      "url": "https://moonwebsites.co.uk/#pricing"
    },
    {
      "label": "Frequently asked questions",
      "url": "https://moonwebsites.co.uk/#faq"
    },
    {
      "label": "Refer a friend",
      "url": "https://moonwebsites.co.uk/refer"
    },
    {
      "label": "Terms and conditions",
      "url": "https://moonwebsites.co.uk/terms"
    },
    {
      "label": "Privacy policy",
      "url": "https://moonwebsites.co.uk/privacy"
    }
  ],
  "machineReadable": {
    "aiJson": "https://moonwebsites.co.uk/ai.json",
    "wellKnownAiJson": "https://moonwebsites.co.uk/.well-known/ai.json",
    "llmsTxt": "https://moonwebsites.co.uk/llms.txt",
    "llmsFullTxt": "https://moonwebsites.co.uk/llms-full.txt",
    "documents": [
      "https://moonwebsites.co.uk/ai/website.md",
      "https://moonwebsites.co.uk/ai/seo-and-ai-search.md",
      "https://moonwebsites.co.uk/ai/crm-and-calls.md",
      "https://moonwebsites.co.uk/ai/email-and-texts.md",
      "https://moonwebsites.co.uk/ai/social-and-ads.md",
      "https://moonwebsites.co.uk/ai/bookings-and-business-tools.md",
      "https://moonwebsites.co.uk/ai/team-and-hiring.md",
      "https://moonwebsites.co.uk/ai/moon-connect.md",
      "https://moonwebsites.co.uk/ai/plans-and-prices.md"
    ],
    "sitemap": "https://moonwebsites.co.uk/sitemap.xml",
    "customerSites": "https://preview.moonwebsites.co.uk/llms.txt"
  },
  "contentHash": "ab30506b5d60230c"
}